Credits
Thanks to our incredible collaborators for their invaluable contribution towards making this work possible.
Dance
Joyful Movement
2021
Extension
About
Dance is an electronic mobility company founded with the purpose of creating liveable cities.
Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs.
They believe small changes to our everyday habits can make a big difference.
Challenge
With a launch imminent, The Dance team asked us to support them through a number of art direction projects that highlight the design and functionality as well as explain features of their first E-Bike.
Solution
Balancing the nuances of a premium yet approachable branding, we created the art direction for a series of photo and video productions that capture the human-focused spirit, care for craft, quality and effortless movement through cities.
Dance
Joyful Movement
2021
Extension
About
Dance is an electronic mobility company founded with the purpose of creating liveable cities.
Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs.
They believe small changes to our everyday habits can make a big difference.
Challenge
With a launch imminent, The Dance team asked us to support them through a number of art direction projects that highlight the design and functionality as well as explain features of their first E-Bike.
Solution
Balancing the nuances of a premium yet approachable branding, we created the art direction for a series of photo and video productions that capture the human-focused spirit, care for craft, quality and effortless movement through cities.
Dance
Joyful Movement
2021
Extension
About
Dance is an electronic mobility company founded with the purpose of creating liveable cities.
Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs.
They believe small changes to our everyday habits can make a big difference.
Challenge
With a launch imminent, The Dance team asked us to support them through a number of art direction projects that highlight the design and functionality as well as explain features of their first E-Bike.
Solution
Balancing the nuances of a premium yet approachable branding, we created the art direction for a series of photo and video productions that capture the human-focused spirit, care for craft, quality and effortless movement through cities.
Credits
Thanks to our incredible collaborators for their invaluable contribution towards making this work possible.
Dokument
Credits
Thanks to our incredible collaborators for their invaluable contribution towards making this work possible.
