Inne

Connect with your inner rhythm

2023

Refinement

Extension

About

Born out of her need for a modern tool to understand her fertility, Eirini Rapti founded inne in 2017 and together with a team of scientists, developed the worlds first at-home fertility monitoring system that measures progesterone levels in saliva.

Challenge

Solution

Text "Hormones are an invisible force that shape our body's feelings and behaviours" on a beige backdrop with pill shape images sitting between the text
Young woman in a lavender coloured tanktop collecting saliva with the inne test strip
A hand holding the dark blue inne minilab infront of a neutral coloured backdrop
inne brand guidelines showing details about strategy, typography, colour and photography usage
A laptop sitting on a wood desk showing the inne website with text saying "Track your cycle with lab-grade accuracy" and an image of a young woman using the inne saliva test
the inne website on a phone sitting on a white bedsite table
the inne website showing audio testimonals of users on a orange background
A large landscape billboard showing a woman dressed in orange picking up the inne minilab that is sitting on a round table with text next to it reading "Fertility monitoring based on a simple saliva test"
A collection of digital interface components of the inne website
A social post showing the back of a woman and text "How and what did you feel today?" the symptom "Headache" is highlighted
The fluid selection feature of the inne app sitting on a hormonal landscape backdrop
Three Instagram Reel Posts against a dark blue backdrop
A instagram feed post with a quote of inne founder Eirini Rapti on top of a neutral coloured hormonal landscape
A instagram feed post showing a hand holding the inne minilab against a hormonal landscape backdrop of neutral coloured bubbles
A arm with a blue sweater holding a phone that shows the artwork of the inne podcast "Rhythm"
Different cover artworks for the inne podcast "rhythm"
inne posters featuring human, product photography and hormonal landscape images against a dark blue wall backdrop
A moving hormonal landscape with the text "Connect with your inner rhythm" and the inne logo icon
A smiling young person infront of a neutral backdrop
A person in a blue sweater sitting on a wooden chair holding the inne minilab in one hand
a person dancing in motion against a a neutral backdrop
A businesscard for inne creative director Franzsika Mayer
inne usage manual booklet with the text "Connect with your inner rhythm" laying on a dark blue sofa
A person walking past a large landscape billboard of inne that features a blurred hormonal landscape and the logo
A hand holding the inne testing strip against a neutral coloured backdrop
A hand holding a orange totebag that features the inne brand manifesto against a neutral coloured backdrop

Credits

Thanks to our incredible collaborators for their invaluable contribution towards making this work possible.

Dokument

Creative Direction & Brand Design

János Spindler

Creative Direction & Brand Design

Todd Wilson

Typefaces

Grilli Type

GT America

Interval Type

Oceanic Text

Client

Creative Director

Franziska Mayer

Brand Designer

Rosanna Motz

Product Designer

Clemens Morris

Visual Content Manager

Zaira Biagini

Collaborators

Photography

Tor Harrison

3D & Animation

David Padilla

Iconography

Laura Bee

Talent Agency

uns*

Wardrobe Styling

Antonio Chiocca

Model

Vioss

Model

Fabrice

Model

Lina

Contact