Credits
Thanks to our incredible collaborators for their invaluable contribution towards making this work possible.
Tines
Build Your Story
2021—2023
Refinement
Extension
About
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all-too-common industry problems - too much work, not enough staff, and inevitable incidents.
Tines is a secure environment for AI agents, apps and automation, freeing security teams from repetitive, unfulfilling work so they can focus on tasks that use their true potential.
Challenge
From early on, Tines’s focus has been on simplicity, speed & customer success.
In an industry where everybody is blending in, Tines understood their brand had to do things a little differently to effectively communicate their product and help them to become a leader in no-code automation.
After recently updating their logo, we were tasked with building out the brand into a coherent, scalable system that captures the playfulness, creativity and endless possibilities that are waiting to be unlocked with Tines.
Solution
Led by our brand narrative "A tool for every story” the identity system is formed around the idea that an empty page represents the freedom & unlimited potential of automating everything you can imagine, by building a story out of just seven types of Actions.
Inside Tines’s product, this page is the story board - represented by a dotted grid. We used this central motif and turned it into a dynamic framing device that becomes a visual tool & identifier for the brand.
The flexible, bold colour palette and use of button shaped control elements indicate actions being assembled into workflows - this enables a wide range of storytelling possibilities and brand expressions.
A comprehensive illustration system was developed that makes complex, abstract technology legible through playful stories and symbolism, the same challenge facing AI products.
Scaling the system to all touch-points resulted in an updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments.
Tines
Build Your Story
2021—2023
Refinement
Extension
About
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all-too-common industry problems - too much work, not enough staff, and inevitable incidents.
Tines is a secure environment for AI agents, apps and automation, freeing security teams from repetitive, unfulfilling work so they can focus on tasks that use their true potential.
Challenge
From early on, Tines’s focus has been on simplicity, speed & customer success.
In an industry where everybody is blending in, Tines understood their brand had to do things a little differently to effectively communicate their product and help them to become a leader in no-code automation.
After recently updating their logo, we were tasked with building out the brand into a coherent, scalable system that captures the playfulness, creativity and endless possibilities that are waiting to be unlocked with Tines.
Solution
Led by our brand narrative "A tool for every story” the identity system is formed around the idea that an empty page represents the freedom & unlimited potential of automating everything you can imagine, by building a story out of just seven types of Actions.
Inside Tines’s product, this page is the story board - represented by a dotted grid. We used this central motif and turned it into a dynamic framing device that becomes a visual tool & identifier for the brand.
The flexible, bold colour palette and use of button shaped control elements indicate actions being assembled into workflows - this enables a wide range of storytelling possibilities and brand expressions.
A comprehensive illustration system was developed that makes complex, abstract technology legible through playful stories and symbolism, the same challenge facing AI products.
Scaling the system to all touch-points resulted in an updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments.
Tines
Build Your Story
2021—2023
Refinement
Extension
About
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all-too-common industry problems - too much work, not enough staff, and inevitable incidents.
Tines is a secure environment for AI agents, apps and automation, freeing security teams from repetitive, unfulfilling work so they can focus on tasks that use their true potential.
Challenge
From early on, Tines’s focus has been on simplicity, speed & customer success.
In an industry where everybody is blending in, Tines understood their brand had to do things a little differently to effectively communicate their product and help them to become a leader in no-code automation.
After recently updating their logo, we were tasked with building out the brand into a coherent, scalable system that captures the playfulness, creativity and endless possibilities that are waiting to be unlocked with Tines.
Solution
Led by our brand narrative "A tool for every story” the identity system is formed around the idea that an empty page represents the freedom & unlimited potential of automating everything you can imagine, by building a story out of just seven types of Actions.
Inside Tines’s product, this page is the story board - represented by a dotted grid. We used this central motif and turned it into a dynamic framing device that becomes a visual tool & identifier for the brand.
The flexible, bold colour palette and use of button shaped control elements indicate actions being assembled into workflows - this enables a wide range of storytelling possibilities and brand expressions.
A comprehensive illustration system was developed that makes complex, abstract technology legible through playful stories and symbolism, the same challenge facing AI products.
Scaling the system to all touch-points resulted in an updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments.
Credits
Thanks to our incredible collaborators for their invaluable contribution towards making this work possible.
Dokument
Typefaces
Client
Collaborators
Credits
Thanks to our incredible collaborators for their invaluable contribution towards making this work possible.
